SEO Tip: Your Website as a Library
As part of our ongoing SEO exploration, I thought it might be helpful to talk about something called cluster content. It’s even simpler than it sounds, I promise.
Imagine your website is a library. Inside that library is a main book: the big one, front and center. And next to it, you have a collection of smaller books. Each one covers a sub-topic connected to that main book.
For example, in the Lloyd Collective library, the big book might be "How to Start an Ethical, Values-Based, Socially Conscious Private Practice." The smaller books on the shelf might include:
Taxes for Private Practice
How to Build Your Brand
What to Include on Your Website
Now imagine your own library.
Let’s say you support first-time moms through perinatal transitions. Your big book might be "Perinatal Support for New Moms." Your smaller books could be:
Postpartum Anxiety Tools
How Partners Can Help
When to Call a Therapist
On your website, the main service (often your home page) is the big book. Your blog posts are the smaller ones.
Why does this matter for SEO?
When Google visits your site, it looks for structure, connection, and patterns. If each blog post links back to your main page, Google sees that main page as important and full of context.
And if your main page also links out to those blog posts, you’ve created a network. That makes it easier for search engines to understand your site, and more likely that they’ll recommend you to people searching for help in those areas.
Here’s a simple way to start:
Pick one of your core services or themes
Brainstorm a few connected blog post topics
Write those (very simple) posts, and link each one back to your main service page
On your main page, add links to those blog posts
Then send it my way if you’d like feedback. I’d love to see your library come to life.
PS: We’re getting ready to launch a cohort of The Healer’s Practice. We just need one more person to round it out. Is that you? Let me know.